Most HTML5 authoring tools sold by Adobe?

Adobe is a company known for its standards: PDF, SWF and PSD, all can be related to one company. Adobe has said in the past that HTML5 could hamper its company’s position, especially its Flash platform, which is an unofficial standard for web video today. The adamant position of Apple to not allow Flash on its devices has made matters worse for Adobe, with so many sites starting to support HTML5 video just for a single device called iPad.

So, what would be the best strategy for Adobe now? Embrace HTML5 with full commitment or at least keep up with its development. And that’s what it is exactly planning to do. We earlier reported how Adobe allows conversion from Flash to HTML5. Chief Strategist for Creative Solutions Mark Randall notes that Adobe fully supports the emerging open standard. Much of the authoring tools for HTML5 are sold by Adobe, so there is an upside for the company. See the video below for the full interview:

Can Adobe succeed in HTML5 too? Your comments!?

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1. 6 HTML5 authoring tools
2. Enhanced HTML5 Capabilities in Adobe CS5.5
3. Apple scores over Android in mobile video format
4. HTML5 wins over the battle against Flash
5. Maqetta HTML5 Authoring tool by IBM