HTML5 video captures 26% market share

May 18, 2010 @ On Ali Tinwala → 2 Comments →

Mefeedia, a web video aggregation network has released some statistics, which are great for HTML5 fans. A key takeaway from this statistic is 26% of all web video is now available for playback in HTML5 using the H.264 format. This figure is as of May 2010, a huge increase from Jan 2010 when it was just 10%.

The methodology used included over 30,000 videos from various sources, encoded in H.264 as well as those encoded in multiple formats with at least one HTML5-compatible format.

As expected, much of this rapid adoption is attributed to the recent release of iPad and Apple’s firm stance against Flash.

We have seen rapid adoption of the new standard this year and that is now moving even faster with the recent release of Apple’s iPad.

Mefeedia also sees an increasing trends in HTML5 video advertising.

http://blogs.adobe.com/jd John Dowdell

Adobe Flash Player has included an H.264 decoder since 2007.

It's possible to measure how many video files on the world's sites use various compression methods, but this is distinct from whether a particular device can view them.

(iow, the headline isn't supported by the data… more blogospheric echo-chamber, distorting reality.)

jd/adobe
fusedmin

John, first of all, we are not anti-flash. We are only looking at developments of HTML5. Sometimes we bring Flash into comparison.

Only advice I give to Adobe is to jump on the bandwagon. Strengthen all your forces. Get the best tools out for HTML5 (I know you are prepping them already) without getting too defensive on Flash. Let the market decide. I think technologies can co-exist, and drive each other to become better.

Regarding your comment: first of all the statistics were taken from Mefeedia (admit the headline isn't true to itself, but thats how you get traffic ). We don't have a much detailed background on the modalities. May be Adobe could contact Mefeedia directly.

But, just the support for H.264 means that modern browsers (except firefox) could play them directly without the need of a flash player. All they need is an HTML5 Video player

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